13-Week Digital Marketing CMO Program (over three months at $999/month)
The 13-week (or 17-week) Digital Marketing CMO Program is designed to allow business owners to take full control of their digital marketing efforts. Over the course of three months, you’ll get hands-on experience in essential areas such as SEO (search engine optimization), content creation, email marketing, social media management, and paid advertising. Additionally, you’ll implement a CRM (customer relationship management) system with advanced automation capabilities, giving you a competitive edge by streamlining processes and enhancing customer engagement. An optional 4-week advanced program is also available for those looking to deepen their expertise in conversion rate optimization, advanced email techniques, local SEO, and website analytics.
Below is the full 17-week outline, detailing each week’s focus and activities, ensuring you’re equipped with the skills to grow your business independently or manage your marketing team effectively. Book a free consultation to learn more.
Week 1: Initial Assessment and Goal Setting
- Objective: Review website, business, and customer base, and set clear, achievable goals.
- Activities:
- Conduct a thorough review of the current website.
- Analyze the business model and customer demographics.
- Gather data on current marketing efforts and performance.
- Define specific goals for the digital CMO training program.
Week 2: SWOT Analysis and Competitor Review
- Objective: Identify strengths, weaknesses, opportunities, and threats, and understand the competitive landscape.
- Activities:
- Present and discuss the SWOT analysis.
- Perform a detailed competitor analysis.
- Recommend initial website updates or landing page improvements.
Week 3: CRM Setup and Technical Foundations
- Objective: Set up the CRM system and establish technical foundations.
- Activities:
- Set up Go High Level CRM and import contacts.
- Transfer the domain to Cloudflare.
- Move hosting to Go High Level.
- Set up the email domain and acquire a toll-free number.
Week 4: Marketing Strategy Development
- Objective: Develop a comprehensive marketing strategy using the newly available tools.
- Activities:
- Review and finalize the marketing strategy.
- Align strategy with business goals and customer needs.
- Plan implementation steps.
Week 5: SEO Basics and Website Optimization
- Objective: Optimize the website for search engines.
- Activities:
- Implement on-page SEO updates (meta tags, keywords, etc.).
- Improve site structure and navigation.
- Enhance website speed and mobile responsiveness.
Week 6: Google Analytics and Search Console Setup
- Objective: Set up tools for tracking and analyzing website performance.
- Activities:
- Configure Google Analytics.
- Set up Google Search Console.
- Training on using these tools to monitor performance.
Week 7: Content Strategy Development
- Objective: Develop a strategy for creating SEO-optimized content.
- Activities:
- Create a content calendar with topics and publishing dates.
- Develop a blog creation plan.
- Outline guidelines for writing SEO-optimized content.
Week 8: Email Marketing Strategy
- Objective: Develop a comprehensive email marketing strategy.
- Activities:
- Plan the structure and frequency of newsletters.
- Create email templates for newsletters and prospecting emails.
- Segment email lists based on lead magnets and other criteria.
Week 9: Lead Magnet Creation
- Objective: Develop lead magnets to capture and nurture leads.
- Activities:
- Identify target audience needs and preferences.
- Create lead magnets (eBooks, checklists, webinars, etc.).
- Plan promotion strategies for the lead magnets.
Week 10: Social Media Strategy
- Objective: Establish a social media presence and strategy.
- Activities:
- Set up social media profiles on relevant platforms.
- Create a content calendar for social media posts.
- Training on best practices for engagement and growth.
Week 11: Paid Advertising Basics
- Objective: Introduce the basics of paid advertising.
- Activities:
- Overview of Google Ads and Facebook Ads.
- Set up initial ad campaigns.
- Training on how to create effective ad copy and target the right audiences.
Week 12: Review and Next Steps
- Objective: Review progress and plan for continued growth.
- Activities:
- Review performance across all implemented strategies.
- Adjust strategies based on insights and performance data.
- Develop a long-term marketing plan and outline next steps.
Week 13: Break Week (may occur during a different week of the 3-month/13-week period)
- Objective: Rest or catch-up as needed.
- Activities: No scheduled activities.
Optional Advanced 4-Week Program ($999 add-on)
Week 14: Advanced Conversion Rate Optimization (CRO)
- Objective: Optimize landing pages and calls to action (CTAs) to increase conversions.
- Activities:
- Conduct a detailed analysis of current landing pages.
- Implement best practices for CRO.
- Training on A/B testing and performance tracking.
Week 15: Advanced Email Marketing Techniques
- Objective: Enhance email marketing strategies with advanced techniques.
- Activities:
- Implement advanced segmentation and personalization strategies.
- Set up automated drip campaigns and nurture sequences.
- Analyze email performance metrics and adjust strategies accordingly.
Week 16: Local SEO and Reputation Management
- Objective: Focus on local SEO tactics and manage online reputation.
- Activities:
- Optimize Google My Business profile and local citations.
- Implement strategies to gather and manage online reviews.
- Training on best practices for maintaining a positive online reputation.
Week 17: Ongoing Analytics and Long-Term Planning
- Objective: Ensure continuous tracking and review of performance metrics.
- Activities:
- Continuously track and review performance using Google Analytics and Search Console.
- Training on interpreting data and adjusting strategies based on insights.
- Develop a long-term marketing plan and outline next steps for sustained growth.
Book a free consultation or use the contact form to get in touch. Start your Digital CMO Training journey today!