Ensure your website’s tracking is accurate and efficient with a Google Tag Manager (GTM) audit. Davis PPC Consulting will conduct a thorough review of your GTM setup, identify issues, and provide actionable recommendations to optimize your tag management and data collection.

Why a GTM Audit is Essential

A GTM audit is crucial for:

  • Ensuring accurate tracking of user interactions and conversions.
  • Identifying and fixing errors that may lead to incorrect data.
  • Optimizing tag performance to improve website speed.
  • Streamlining your tag management process for efficiency.
Google Tag Manager Audit Process

Our comprehensive GTM audit process includes:

1. Initial Assessment: Reviewing your current GTM setup and understanding your tracking goals.
2. Tag and Trigger Analysis: Examining all tags and triggers to ensure they are properly configured and firing correctly.
3. Variable Verification: Checking that all variables are correctly set up and used appropriately in tags and triggers.
4. Data Layer Inspection: Assessing the implementation of your data layer to ensure it’s providing the necessary information for accurate tracking.
5. Error Identification: Identifying any errors or issues in your GTM container that may impact data accuracy.
6. Performance Evaluation: Analyzing the performance of your tags to identify opportunities for optimization.
7. Recommendations: Providing a detailed report with actionable recommendations to improve your GTM setup.

Benefits of a Google Tag Manager Audit
  • Accuracy: Ensure your tracking data is accurate and reliable.
  • Efficiency: Streamline your tag management for better website performance.
  • Insights: Gain deeper insights into user behavior and campaign performance.
  • Compliance: Ensure compliance with privacy regulations and consent management.
Get Started

Ready to optimize your Google Tag Manager setup and enhance your data collection accuracy? Contact Davis PPC Consulting today to schedule your GTM audit and take the first step towards improved digital marketing performance.